2020/2021 University Catalog [ARCHIVED CATALOG]
Marketing
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OFFICE: Student Services East 3356
TELEPHONE: 619-594-5317 / FAX: 619-594-3272
WEBSITE: https://business.sdsu.edu/marketing
A Member of the AACSB International-The Association to Advance Collegiate Schools of Business.
Undergraduate Information
Faculty
Emeritus: Baker, W., Darley, Haas, Hale, Kartalija, Krentler, McFall, Sciglimpaglia, Tyagi, Vanier, Wotruba
Chair: Honea
Professors: Belch, Peter, Saghafi
Associate Professors: Baker, A., Castro, Dimofte, Honea, Poor
Assistant Professors: Cornelis, Gonzalez, Marquez, Umashankar, Yao
Lecturer: Olson
The Major
Marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” (American Marketing Association, 2013.) The marketing major focuses on how products/services and brands are developed, distributed, priced, promoted, and sold. This process requires an understanding of buyer and seller behavior within the context of the overall business environment. Attention is given to challenges and opportunities of global markets and the development of marketing programs for various regions and/or countries. Marketing is an interesting, complex, creative, fast-paced, and dynamic business activity. Marketers and sales professionals are involved in the development, launch, marketing, and sales process for products and services designed to satisfy consumer needs. They identify target markets for products and services as well as decide how to price them, where they will be distributed, and how to communicate and build relationships with customers. All of these decisions are made within a complex and dynamic cultural, economic, political, social, and technological environment.
Students majoring in marketing can choose the general marketing major or they can select a specialization in Integrated Marketing Communications or Professional Selling and Sales Management. Marketing is an essential part of every business as well as not-for-profit organization which means there are many employment opportunities for marketing graduates. Some of the more common career opportunities include sales and sales management, brand management, marketing research, market analyst, retailing, advertising, digital and social media, media planning and buying, and positions in advertising and marketing communications agencies as account planners or account executives.
Business Honors Program
The Business Honors Program offers excellent upper division business students the opportunity to explore issues in our local, regional, and global business environments focusing on the social and ethical responsibility that business has to the community and society. Honors students will enroll in a one unit business honors seminar each semester. During their enrollment they will participate in activities to promote their academic and personal growth, documenting their work in a written portfolio.
Generally, students should apply to this program at the time of application to upper division business. Applicants must submit an essay with their application. Applicants must have a 3.6 cumulative GPA or good standing in the Weber Honors College. Students not meeting these requirements may petition for admission to the program. Successful completion of the Business Honors Program will be recognized at graduation. Contact Dr. Robert A. Judge, Department of Management Information Systems, for more information about this program.
Statement on Computers
Before enrolling in upper division courses in the Fowler College of Business, students must be competent in the operation of personal computers, including word processing and spreadsheets. Business students are strongly encouraged to have their own computers capable of running word processing, spreadsheet, presentation, e-mail, and Internet applications such as those found in packages sold by major software publishers. Availability of on-campus computing resources can be limited due to increasing demand across the University.
Retention Policy
The Fowler College of Business expects that all business students will make reasonable academic progress towards the degree. Business premajors who have earned 60 units but have less than a 2.9 may be removed from the premajors and placed in undeclared. Upper division business majors earning less than a 2.0 average in their major GPA for two consecutive semesters may be removed from business and placed in undeclared.
Business Passport
All majors in the Fowler College of Business will be introduced to the Business Passport in B A 310 , and complete the Business Passport in the capstone course (B A 404 , B A 405 , or B A 458 ). Contact the Fowler Center for Student Success (EBA-448), 619-594-5828, for more information.
Transfer Credit
Lower Division: Courses clearly equivalent in scope and content to San Diego State University courses required for minors or as preparation for all business majors will be accepted from regionally accredited United States institutions and from foreign institutions recognized by San Diego State University and the Fowler College of Business.
Upper Division: It is the policy of the San Diego State University Fowler College of Business to accept upper division transfer credits where (a) the course content, requirements, and level are equivalent to San Diego State University courses and (b) where the course was taught in an AACSB International-The Association to Advance Collegiate Schools of Business accredited program. Exceptions require thorough documentation evidencing the above standards.
Impacted Program
The majors in the Department of Marketing are impacted. Before enrolling in any upper division courses in business administration, students must advance to an upper division business major and obtain a business major code. To be admitted to an upper division business major (accounting, finance, financial services, real estate, information systems, management, or marketing), students must meet the following criteria:
- Complete with a grade of C (2.0) or better: ACCTG 201 , ACCTG 202 ; ECON 101 , ECON 102 ; FIN 240 (or an approved business law course); MIS 180 ; MATH 120 (or an approved calculus course or an approved three-unit finite mathematics course); RWS 290 (RWS 290 is not required for the accounting major); and either STAT 119 or ECON 201 . These courses cannot be taken for credit/no credit (Cr/ NC);
- Complete a minimum of 60 transferable semester units;
- Have a cumulative GPA of 2.9.
Students who meet all requirements except the GPA may request to be placed on the waiting list. While all spaces are usually filled by eligible students, if there is room in the program after all the fully-qualified students have been accommodated, students will be admitted from the waiting list in GPA order. Contact the Fowler Center for Student Success (EBA-448), 619-594-5828, for more information.
To complete the major, students must fulfill the degree requirements for the major described in the catalog in effect at the time they are accepted into the premajor at SDSU (assuming continuous enrollment).
Major Academic Plans (MAPs)
Visit http://www.sdsu.edu/mymap for the recommended courses needed to fulfill your major requirements. The MAPs website was created to help students navigate the course requirements for their majors and to identify which General Education course will also fulfill a major preparation course requirement.
Graduate Information
Faculty
Heather L. Honea, Ph.D., Associate Professor of Marketing, Chair of Department
George E. Belch, Ph.D., Professor of Marketing, Senior Associate Dean, Fowler College of Business
Michael A. Kartalija, Ph.D., Professor of Marketing, Emeritus
Paula C. Peter, Ph.D., Professor of Marketing
Massoud M. Saghafi, Ph.D., Professor of Marketing (International Business Graduate Adviser)
Andrew M. Baker, Ph.D., Associate Professor of Marketing
Iana A. Castro, Ph.D., Associate Professor of Marketing
Claudiu V. Dimofte, Ph.D., Associate Professor of Marketing (MBA Graduate Adviser)
Morgan A. Poor, Ph.D., Associate Professor of Marketing
Erlinde Cornelis, Ph.D., Assistant Professor of Marketing
Gabriel R. Gonzalez, Ph.D., Assistant Professor of Marketing
Sunaina C. Marquez, Ph.D., Assistant Professor of Marketing
Nita Umashankar, Ph.D., Assistant Professor of Marketing
Programs
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