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May 02, 2024
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2021/2022 University Catalog [ARCHIVED CATALOG]
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MKTG 772 - Strategic Brand Management Units: 3
Prerequisite(s): B A 627 .
Planning, managing, and evaluating brand strategies. Theories, models, concepts, and techniques used to build, measure, and manage brand equity. Marketing decisions faced by an organization in managing brands for long-term profitability.
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