Mar 28, 2024  
2021/2022 University Catalog 
    
2021/2022 University Catalog [ARCHIVED CATALOG]

B A 627 - Marketing


Units: 3

Prerequisite(s): Classified graduate standing.

Role and function of marketing in the organization and society. Planning, implementation, and evaluation of marketing strategies and programs. Formerly numbered Business Administration 655.

Note: Not open to students with credit in B A 370 .