Prerequisite(s):MKTG 373 with minimum grade of C; MKTG 371 and MKTG 470 with minimum grade of C or an average of 2.0 in both courses. Proof of completion of prerequisite(s) required: Copy of transcript.
Management of marketing communications function with emphasis on integration and coordination of all activities. Planning, implementation, and coordination of marketing communications activities. Development, implementation, and program evaluation of an integrated marketing communications project.
