Apr 29, 2025  
2021/2022 University Catalog 
    
Catalog Navigation
Catalog Home
About SDSU
Academic Calendars
Curriculum Home
SDSU Imperial Valley
SDSU Global Campus
Summary of Curricula Offered
Curricula by Department
Programs by Campus Location
Course Information
Course Descriptions
General Education Requirements
Graduation Requirements for the Bachelor’s Degree
Requirements for Master’s Degrees
Requirements for Doctoral Degrees
Admission and Registration
Tuition and Fees
Financial Aid and Scholarships
Special Programs and Services
University Library
Academic Advising
Divisions
Colleges
Major and Credential Codes
Nondegree Curricula
University Policies
The California State University
Administration and Organization
Faculty
SDSU Campus Directory
Publications Archive
SDSU Campus Maps
2021/2022 University Catalog [ARCHIVED CATALOG]

MKTG 373 - Integrated Marketing Communications

Units: 4

Prerequisite(s): B A 370  with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.

Communication theory in context of integrating marketing communication tools to include advertising; digital, social, nontraditional media; sales promotion; public relations. Media planning and strategy, budgeting, effectiveness measurement, social/ethical issues, regulation of advertising and promotion.