Apr 28, 2024  
2020/2021 University Catalog 
    
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2020/2021 University Catalog [ARCHIVED CATALOG]

MKTG 470 - Marketing Research

Units: 4

Prerequisite(s): Completion of lower division courses in the major or minor. B A 370  with a grade of C (2.0) or better and MIS 301  with a grade of C- (1.7) or better. Proof of completion of prerequisite(s) required: Copy of transcript.

Marketing research process. Research design and data collection principles for qualitative and quantitative research techniques in marketing practice. Analysis, data visualization, and reporting of primary and secondary marketing research.