Sep 28, 2024  
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2020/2021 University Catalog [ARCHIVED CATALOG]

MKTG 373 - Integrated Marketing Communications

Units: 4

Prerequisite(s): B A 370  with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.

Communication theory in context of integrating marketing communication tools to include advertising; digital, social, nontraditional media; sales promotion; public relations. Media planning and strategy, budgeting, effectiveness measurement, social/ethical issues, regulation of advertising and promotion.