May 22, 2025  
2020/2021 University Catalog 
    
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2020/2021 University Catalog [ARCHIVED CATALOG]

MKTG 372 - Retail Marketing Methods

Units: 4

Prerequisite(s): B A 370  with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.

Retailing industry and retailer strategy to include online retailers, multi-channel retailing, consumer behavior, retail market strategy, site selection, locations, human resource management, merchandise management, pricing, marketing communications strategy, store layout, design, and management.