Jun 28, 2024  
2020/2021 University Catalog 
    
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2020/2021 University Catalog [ARCHIVED CATALOG]

MKTG 371 - Consumer Behavior

Units: 4

Prerequisite(s): B A 370  with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.

Consumer behavior concepts and theories for developing, implementing, and assessing marketing strategy. Psychological, social, and environmental factors in understanding of needs, wants, preferences, and decision making related to consumption behaviors.