Feb 01, 2025  
2024-2025 University Catalog 
    
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2024-2025 University Catalog

B A 627 - Marketing

Units: 3

Prerequisite(s): Classified graduate standing.

Role and function of marketing in the organization and society. Planning, implementation, and evaluation of marketing strategies and programs.

Formerly numbered Business Administration 655.
Note: Not open to students with credit in B A 370 .