B A 370 - Marketing

Units: 3

Grading Method: LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC

Prerequisite(s): Approved upper division business major, business minor, hospitality & tourism mgt major, recreation administration major or economics major with an emphasis in international economics. Proof of completion of prerequisite(s) required: Copy of transcript.

Function of marketing in organizations and society. Strategic marketing planning in domestic and global settings to include marketing concepts, consumer behavior, market research, product planning, pricing, distribution, promotion, and influence of the external environment on marketing decisions.

Formerly numbered MKTG 370.