May 18, 2024  
2023/2024 University Catalog 
2023/2024 University Catalog [ARCHIVED CATALOG]

Marketing, Specialization in Integrated Marketing Communications, B.S. in Business Administration

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(Major Code: 05091) (SIMS Code: 222775)

A minor is not required with this major.

Preparation for the Major

(27 units)

These prerequisite courses may not be taken Cr/NC; the minimum grade in each class is C. Additional progress requirements must be met before a student is admitted to an upper division major.

Complete with a grade of C (2.0) or better:

Graduation Writing Assessment Requirement

Completing one of the approved upper division writing courses (W) with a grade of C (2.0) or better. See “Graduation Requirements ” section for a complete listing of requirements.


Students may elect to major in general marketing or to complete the marketing major with a specialization in integrated marketing communications or a specialization in professional selling and sales management.


*Upper division standing required for all Journalism and Media Studies courses listed.

#Integrated Marketing Communications students may add this course on a space-available basis during the add period with consent of instructor.

@JMS 310W  prerequisite waived for this course.

^Additional prerequisites waived for this course.

%Integrated Marketing Communications students are required to have completed MKTG 470  as a prerequisite to this course.

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