MKTG 470 - Marketing Research

Units: 4

Grading Method: LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC

Prerequisite(s): Completion of lower division courses in the major or minor. B A 370 with a grade of C (2.0) or better and MIS 301 with a grade of C- (1.7) or better. Proof of completion of prerequisite(s) required: Copy of transcript.

Marketing research process. Research design and data collection principles for qualitative and quantitative research techniques in marketing practice. Analysis, data visualization, and reporting of primary and secondary marketing research.

Maximum Credits: 4