Program: Marketing, Specialization in Integrated Marketing Communications, B.S. in Business Administration (2025-2026) - Roadmap - San Diego State University

May 06, 2025

2025-2026 University Catalog

The roadmap outlines a recommended sequence of courses to follow in order to complete your degree in a timely manner. It is designed to take into account General Education courses and major preparation courses that will satisfy multiple requirements with one course. The roadmap suggests sequencing to ensure that you complete prerequisite courses prior to taking the higher-level course.

Year 1

Fall Semester (15 units)

English Composition [1A] Units: 3
STAT 119 - Elementary Statistics for Business Units: 3
º Math/Quantitative Reasoning [2] / Major Prep
or
ECON 201 - Statistical Methods Units: 3
º Math/Quantitative Reasoning [2] / Major Prep
Social and Behavioral Science [4] / American Institutions Units: 3
ECON 101 - Principles of Economics Units: 3
º Social and Behavioral Science [4] / Major Prep
Arts [3A] / Humanities [3B] Units: 3

Spring Semester (15 units)

Critical Thinking [1B] Units: 3
Oral Communication [1C] Units: 3
Arts [3A] / Humanities [3B] Units: 3
MATH 120 - Calculus for Business Analysis Units: 3
º Major Prep
MIS 180 - Principles of Information Systems Units: 3
º Major Prep

Year 2

Fall Semester (15 units)

Physical Science [5A] or Biological Science [5B] Units: 3
Elective Units: 3
Ethnic Studies [6] / American Institutions / Ethnic Studies [Graduation Requirement] Units: 3
ACCTG 201 - Financial Accounting Fundamentals Units: 3
º Major Prep
ECON 102 - Principles of Economics Units: 3
º Major Prep

Spring Semester (16 units)

Physical Science [5A] or Biological Science [5B] Units: 3

º Select area of Science not completed in Fall

Laboratory [5C] Units: 1

º Must be in the same subject area as the Physical or Biological Science course taken.

Elective Units: 3
ACCTG 202 - Managerial Accounting Fundamentals Units: 3
º Major Prep
FIN 240 - Legal Environment of Business Units: 3
º Major Prep
RWS 290 - Business Writing and Rhetoric Units: 3
º Major Prep

Year 3

Fall Semester (16 units)

GWAR: Upper Division Writing Course Units: 3
B A 310 - Foundations of Business in a Global Environment Units: 1
º Major
B A 323 - Fundamentals of Finance Units: 3
º Major
B A 350 - Management and Organizational Behavior Units: 3
º Major
B A 370 - Marketing Units: 3
º Major
MIS 301 - Statistical Analysis for Business Units: 3
º Major

Spring Semester (16 units)

B A 300 - Ethical Decision Making in Business Units: 1
º Major
B A 360 - Introduction to Operations and Supply Chain Management Units: 3
º Major
MKTG 371 - Consumer Behavior Units: 4
º Major
MKTG 373 - Integrated Marketing Communications Units: 4
º Major
MKTG 470 - Marketing Research Units: 4
º Major
or
MKTG 480 - Marketing Analytics Units: 4
º Major

Year 4

Fall Semester (13 units)

GE Explorations / Cultural Diversity Units: 3
GE Explorations Units: 3
Major: IMC Elective Units: 4
- See SDSU University Catalog for list of approved courses.
Major: IMC Elective Units: 3
- See SDSU University Catalog for list of approved courses.

Spring Semester (14 units)

GE Explorations Units: 3
MKTG 492 - Advanced Integrated Marketing Communications Units: 4
º Major
Major: IMC Elective Units: 4

º See SDSU University Catalog for list of approved courses.

Major: IMC Elective Units: 3

º See SDSU University Catalog for list of approved courses.

Marketing, Specialization in Integrated Marketing Communications, B.S. in Business Administration (2025-2026) - Roadmap

Year 1

Fall Semester (15 units)

Spring Semester (15 units)

Year 2

Fall Semester (15 units)

Spring Semester (16 units)

Year 3

Fall Semester (16 units)

Spring Semester (16 units)

Year 4

Fall Semester (13 units)

Spring Semester (14 units)

Degree Total (120 units)