Marketing, Specialization in Integrated Marketing Communications, B.S. in Business Administration

Preparation for the Major

(27 units)

These prerequisite courses may not be taken Cr/NC; the minimum grade in each class is C. Additional progress requirements must be met before a student is admitted to an upper division major.

Complete with a grade of C (2.0) or better:

• ACCTG 201 - Financial Accounting Fundamentals Units: 3
• ACCTG 202 - Managerial Accounting Fundamentals Units: 3
• ECON 101 - Principles of Economics Units: 3
• ECON 102 - Principles of Economics Units: 3
• FIN 240 - Legal Environment of Business Units: 3 (or an approved business law course)
• MIS 180 - Principles of Information Systems Units: 3
• MATH 120 - Calculus for Business Analysis Units: 3 (or an approved calculus course or an approved three-unit finite mathematics course)
• RWS 290 - Business Writing and Rhetoric Units: 3

•  

• STAT 119 - Elementary Statistics for Business Units: 3

• or

• ECON 201 - Statistical Methods Units: 3 But not both.

Graduation Writing Assessment Requirement

Completing one of the approved upper division writing courses (W) with a grade of C (2.0) or better. See “Graduation Requirements ” section for a complete listing of requirements.

Major

Students may elect to major in general marketing or to complete the marketing major with a specialization in integrated marketing communications or a specialization in professional selling and sales management.

Specialization in Integrated Marketing Communications

A grade of C (2.0) average or better is required in the courses stipulated here for the major.

Forty-seven upper division units consisting of

• MKTG 371 - Consumer Behavior Units: 4
• MKTG 373 - Integrated Marketing Communications Units: 4

•  

• either

• MKTG 470 - Marketing Research Units: 4

• or

• MKTG 480 - Marketing Analytics Units: 4

•  

• MKTG 472 - Advanced Integrated Marketing Communications Units: 4
• B A 300 - Ethical Decision Making in Business Units: 1
• B A 310 - Foundations of Business in a Global Environment Units: 1
• B A 323 - Fundamentals of Finance Units: 3
• B A 350 - Management and Organizational Behavior Units: 3
• B A 360 - Introduction to Operations and Supply Chain Management Units: 3
• B A 370 - Marketing Units: 3

•  

• MIS 301 - Statistical Analysis for Business Units: 3