May 05, 2024  
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2021/2022 University Catalog [ARCHIVED CATALOG]

MGT 420 - Entrepreneurial Opportunity Recognition and Evaluation

Units: 3

Prerequisite(s): Credit or concurrent registration in Management 358. Proof of completion of prerequisite required: Copy of transcript.

Core concepts and key elements of recognizing and evaluating new business opportunity to include customer discovery process, design thinking, industry and market analysis, lean startup methodology, market trends, problem-solution validation, and value proposition design.