Dec 22, 2024  
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2021/2022 University Catalog [ARCHIVED CATALOG]

HTM 655 - Twenty-First Century Marketing in HTM

Units: 3

Prerequisite(s): HTM 601  and HTM 602 .

Advanced concepts and theories of hospitality and tourism marketing in the context of the fast-evolving sub-field of services marketing. Application of advanced marketing strategies to a variety of HTM businesses and organizations nationally and internationally.