May 14, 2024  
2021/2022 University Catalog 
    
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2021/2022 University Catalog [ARCHIVED CATALOG]

B A 705 - Marketing Strategy

Units: 2

Only offered at: SDSU Global Campus

Development, implementation, and evaluation of marketing strategy and plans. Role of marketing planning, analysis and control; contributions and implications of marketing to corporate strategy. Strategies for attaining competitive advantage. Contemporary marketing planning tools and techniques.