May 18, 2024  
2021/2022 University Catalog 
    
2021/2022 University Catalog [ARCHIVED CATALOG]

THEA 345 - Theatre Marketing and Publicity


Units: 3

One lecture and four hours of activity.

Prerequisite(s): THEA 100 .

Practical experience in marketing and publicity for theatres, including PSAs, press releases, layout-graphics for written materials, magazine and newspaper advertisements, marketing strategy and campaign development for a full theatre season.