May 02, 2024  
2021/2022 University Catalog 
    
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2021/2022 University Catalog [ARCHIVED CATALOG]

MKTG 376 - Global Marketing Strategy

Units: 4

Offered at: SDSU Main Campus and SDSU Imperial Valley

Prerequisite(s): B A 370  with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.

International marketing concepts. Assessing organization internationalization potential, external environmental analysis for global market segmentation, target country market selection, entry strategies, international product, pricing decisions, analysis of international distribution systems, developing international advertising and promotion programs.