Sep 30, 2026  
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2024-2025 University Catalog [ARCHIVED CATALOG]

HTM 373 - Tribal Gaming: Marketing and Public Relations

Units: 2

Grading Method: LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC

Prerequisite(s): Upper division standing.

Key strategies, tactics, and techniques used by marketing and public relations professionals to fuel demand for tribal casino gaming. Customer relationship marketing (CRM), radio/TV/ print advertising, promotions, and guest incentives.

Maximum Credits: 2