May 15, 2024  
2021/2022 University Catalog 
    
2021/2022 University Catalog [ARCHIVED CATALOG]

Course Descriptions


General Education Courses  

Courses offered at the SDSU Imperial Valley campus.  

Detailed information about course offerings can be found on the Class Schedule website.

 

Journalism and Media Studies

  
  • JMS 220 - Writing for the Mass Media


    Units: 3

    Two lectures and two hours of activity.

    Prerequisite(s): Sophomore standing; ability to type; premajor in advertising, journalism, media studies, public relations; or premajor or major in art with an emphasis in multimedia. Proof of completion of prerequisite(s) required: Copy of transcript.

    Introduction to writing techniques for mass media. Laboratory practice in informational and persuasive writing, evaluation, and judgment.

    Note: In some semesters, specially designated sections require bilingual fluency in English and Spanish, to be determined by a stamp of Spanish/English biliteracy on high school transcript, or a score of 5 on AP Spanish test, or passing the SDSU Spanish Language Proficiency Test. See footnotes in Class Schedule.

  
  • JMS 296 - Experimental Topics


    Units: 1-4

    Selected topics. May be repeated with new content.

    Note: See Class Schedule for specific content. Limit of nine units of any combination of 296, 496, 596 courses applicable to a bachelor’s degree.

  
  • JMS 300 - Principles of Journalism


    Units: 3

    Prerequisite(s): Completion of 45 baccalaureate level semester units.

    Theory and practice of journalism, survey of history, ethics, law, international news systems, and social responsibility of the press. Operations of newspapers, news magazines, radio and television news departments, and other news agencies. Impact of new media and technology on journalism, economics, and management of news organizations.

  
  • JMS 309 - Workshop


    Units: 1-3

    Grading Method: Cr/NC

    Prerequisite(s): Consent of instructor.

    Practical experience in an area of study within the School of Journalism and Media Studies. Maximum Credits: three units.

  
  • JMS 310W - Media Writing and Reporting


    Units: 3

    Two lectures and two hours of activity.

    Prerequisite(s): JMS 220  with a grade of C (2.0) or better. Satisfies Graduation Writing Assessment Requirement for students who have completed 60 units; completed Writing Placement Assessment with a score of 8 or higher (or earned a grade of C (2.0) or better in RWS 280 , RWS 281  [or LING 281 ] if score on WPA was 6 or lower); and completed General Education requirements in Communication and Critical Thinking. Proof of completion of prerequisite(s) required: Copy of transcript. Admission to majors in advertising, journalism, and public relations.

    Writing for advertising, journalism, and public relations products in various media platforms. Gathering information, interviewing, conducting observations, and using online database. Laboratory and field work.

  
  • JMS 312W - Media Writing for Scientists


    Units: 3

    Two lectures and two hours of activity.

    Prerequisite(s): JMS 200  or JMS 210 . Satisfies Graduation Writing Assessment Requirement for students who have completed 60 units; completed Writing Placement Assessment with a score of 8 or better (or earned a grade of C (2.0) or better in RWS 280 , RWS 281  [or LING 281 ] if score on WPA was 6 or lower); and completed General Education requirements in Communication and Critical Thinking. Proof of completion of prerequisite(s) required: Test scores or verification of exemption; copy of transcript.

    Writing science research for general audiences. Finding news angles, gathering information, and interviewing scientists. Writing with accessibility, accuracy, and creativity across digital, mass, niche, and social media platforms.

  
  • JMS 315 - Digital Media Principles and Design


    Units: 3

    Prerequisite(s): Upper division standing and admission to a major in the School of Journalism and Media Studies.

    Preparing and editing content for multimedia, web, and mobile platforms in journalism and other media professions. Digital media layout and design; usability, accessibility, segmentation, and scanability.

  
  • JMS 408 - Principles of Media Studies


    Units: 3

    Prerequisite(s): Completion of 45 baccalaureate level semester units.

    Media theories, models, and research exploring media effects, and audience uses of media.

  
  • JMS 410 - Media and Sexuality


    Units: 3

    Prerequisite(s): Admission to a major in the School of Journalism and Media Studies. Proof of completion of prerequisite(s) required: Copy of transcript.

    Sexuality and sex-related issues in mass mediated news, entertainment, and advertising content. Sexuality in media and its effects on interpersonal relations, sexual identity, sexual politics, social discourse, and public policy. Portrayals of conventional sexuality and of sexual minorities.

  
  • JMS 412 - Media Industries and Their Audiences


    Units: 3

    Prerequisite(s): Upper division standing.

    Methods used by media industries to determine size and demographics of audience. Theories and models that explain audience behavior. Individual and group-action effects on media institutions and content.

  
  • JMS 415 - Radio in the Digital Era


    Units: 3

    Prerequisite(s): Upper division standing and JMS 210  with a grade of C (2.0) or better.

    Programming and promotional strategies for contemporary radio. Technological evolution of radio over the past century to include digital media and podcasting. Business models and regulations for online, satellite, and terrestrial radio. Basic audio production and techniques.

  
  • JMS 416 - Media and Sports


    Units: 3

    Prerequisite(s): Upper division standing and JMS 200  or JMS 210 .

    Relationships among media industries, professional sports and social issues to include gender, national identity, race, and sexuality. Impact of digital and social media on fans, management, and players. Influence of media coverage upon evolution of sports.

  
  • JMS 418 - Social Media Community Leadership


    Units: 3

    Two lectures and one hour of discussion.

    Prerequisite(s): JMS 210  with grade of C (2.0) or better. Admission to a major in the School of Journalism and Media Studies.

    Leadership in an online community environment. Developing effective strategies to cultivate and moderate communities of practice using digital technologies and social media platforms. Principles of social media engagement and effectiveness as applied to online communities. Writing and creating content to encourage participation and interaction.

  
  • JMS 420 - Public Affairs News Reporting


    Units: 3

    One lecture and four hours of activity.

    Prerequisite(s): JMS 300 , JMS 310W , and JMS 315  with a grade of C (2.0) or better in each course. Admission to journalism major. Proof of completion of prerequisite(s) required: Copy of transcript.

    Field and laboratory practice in news gathering and writing, covering news beats including courts, local governments, and other news sources. Emphasis on accuracy, clarity, comprehensiveness and interpretation.

  
  • JMS 424 - Media in Latin America


    Units: 3

    Prerequisite(s): Upper division standing.

    Media development, media-state relationships, and role of media in democratic societies and common patterns in Latin American media ownership. Societal and international forces and patterns that appear, change, and persevere.

  
  • JMS 425 - Writing Opinion, Reviews, and Criticism


    Units: 3

    Two lectures and two hours of activity.

    Prerequisite(s): JMS 300 , JMS 310W  with a grade of C (2.0) or better in each course. Admission to journalism major. Proof of completion of prerequisite(s) required: Copy of transcript.

    Principles and practices of writing editorials and opinion essays for media outlets (print, broadcast, and online) to include writing reviews of theatre, music, books, and film.

  
  • JMS 428 - Digital and Social Media Analytics


    Units: 3

    Prerequisite(s): JMS 210 , and JMS 489  or JMS 560  with a grade of C (2.0) or better in each course.

    Measurement standards, principles, and outcomes of digital and social media. Digital data collection methods, data analysis metrics, data reporting, presentation tools. Using analytics to enhance organizational effectiveness.

  
  • JMS 430 - Digital Journalism


    Units: 3

    Prerequisite(s): JMS 300 , JMS 310W , and JMS 315  with a grade of C (2.0) or better in each course. Admission to journalism major. Proof of completion of prerequisite(s) required: Copy of transcript.

    Using digital and mobile platforms to publish news content and how to use such platforms for news reporting and gathering purposes. Data-driven journalism, online writing styles, web programming, social media strategies, and digital design principles.

  
  • JMS 434 - Writing for Spanish-Language and Latino Media


    Units: 3

    Two lectures and two hours of activity.

    Prerequisite(s): JMS 220  with a grade of C (2.0) or better. Admission to a major in the School of Journalism and Media Studies. For other majors, consent of instructor is required. Students must be able to read, speak, and write in English and Spanish. See instructor to determine appropriate level of required fluency.

    Writing techniques for Spanish-language and Latino media in the United States and globally. Cultures, languages, and traditions of Spanish-language and Latino media used for advertising, journalism, public relations, and other professional media fields.

  
  • JMS 435 - Photojournalism


    Units: 3

    Two lectures and two hours of activity.

    Prerequisite(s): JMS 220  with a grade of C (2.0) or better. Admission to a major in the School of Journalism and Media Studies; or premajor or major in art with an emphasis in multimedia. Completion of the Graduation Writing Assessment Requirement or eligibility to register in an upper division writing course.

    Creating, curating, and editing photographs for use in news stories. Professional practices and ethical principles of photojournalism. Use of visual elements to report the news.

  
  • JMS 440 - Management of Media Organizations


    Units: 3

    Prerequisite(s): Upper division standing. Proof of completion of prerequisite(s) required: Copy of transcript.

    Revenue generation, marketing, distribution, production, personnel, social responsibilities, and current developments in media organizations. Planning, organizing, implementing organizational plans.

  
  • JMS 441 - Magazine and Feature Writing


    Units: 3

    Two lectures and two hours of activity.

    Prerequisite(s): JMS 300 , JMS 310W  with a grade of C (2.0) or better in each course. Proof of completion of prerequisite(s) required: Copy of transcript.

    Planning, gathering material, writing and marketing articles for specialized and general publications. Production of expository articles and marketing of at least one article.

  
  • JMS 445 - Television News Reporting and Producing


    Units: 3

    One lecture and four hours of activity.

    Prerequisite(s): JMS 300 , JMS 310W , and JMS 315  with a grade of C (2.0) or better in each course. Admission to journalism major. Proof of completion of prerequisite(s) required: Copy of transcript.

    Electronic news, focusing on reporting and producing newscasts. Shooting, writing, editing, and presenting news. Roles and responsibilities in electronic newsrooms to include role of producer.

  
  • JMS 450 - Media and Culture


    Units: 3

    Prerequisite(s): JMS 489  or JMS 560  with a grade of C (2.0) or better. Admission to a major in the School of Journalism and Media Studies.

    Cultural phenomena through media products to include films, television programs, print media. Appreciation of various cultures and practices through analysis of media products.

  
  • JMS 452 - Media and Identity


    Units: 3

    Prerequisite(s): Upper division standing and JMS 200  or JMS 210 .

    Disability, ethnicity, gender, race, sexual orientation, and other identity markers in various facets of mass and social media to include audience reception, employment, niche marketing, ownership/control, and production. Historical and contemporary issues of representation and identity formation and maintenance.

  
  • JMS 453 - Selena and Latinx Media


    Units: 3

    Prerequisite(s): Upper division standing and JMS 200  or JMS 210 .

    Mediated representations of intersectional Latinx identities by analyzing the Tejano singer Selena. Influence on Latinx media, audiences, and niche marketing. Historical and contemporary issues of Latinx representation and identity formation/maintenance with an emphasis on digital media.
     

  
  • JMS 454 - Media and Brazil


    Units: 3

    Prerequisite(s): Upper division standing.

    Media industries and professions in Brazil. Digital and social media impacts on Luso-Brazilian cultures and portrayals of those cultures in domestic and global media. Theories of media adoption, diffusion, effects, and systems.

    Note: Taught in English.

  
  • JMS 460 - Principles of Advertising


    Units: 3

    Prerequisite(s): Completion of 45 baccalaureate level semester units.

    Advertising practices. Historical perspectives, changing role of advertising, shift from impression to engagement and from traditional to emerging media, evolving agency structure, audience targeting, creative strategy, regulation, social responsibility and ethics, globalization, and current trends and developments.

  
  • JMS 462 - Advertising Strategy and Social Media


    Units: 3

    Prerequisite(s): Upper division standing.

    Developments and emerging trends in use of social media for company and brand promotion. Case studies. Strategic planning options for current and emerging social media environments. Segmentation and approaches for community engagement. Metrics and evaluation.

  
  • JMS 472 - Media Technology and Society


    Units: 3

    Two lectures and one hour of discussion.

    Prerequisite(s): JMS 315 , JMS 408 , and JMS 489 . Admission to media studies emphasis, Major Code: 15060. An approved upper division writing course with a grade of C (2.0) or better or passing the Writing Placement Assessment with a score of 10.

    Relationship between technology and society, and factors that influence the innovation, development, commercialization, and diffusion of media technologies. Exploration of specific qualities of various media forms.

  
  • JMS 480 - Principles of Public Relations


    Units: 3

    Prerequisite(s): Completion of 45 baccalaureate level semester units.

    Concepts, history, theory, social responsibility, ethics, and management of public relations. Public relations strategic planning process. Survey of problems and practices in corporations, government and politics, health care, education, associations, and not-for-profit organizations.

  
  • JMS 481 - Public Relations Media and Messaging


    Units: 3

    One lecture and four hours of activity.

    Prerequisite(s): JMS 310W  and JMS 480  with a grade of C (2.0) or better in each course. Admission to public relations emphasis, Major Code: 05992. Proof of completion of prerequisite(s) required: Copy of transcript.

    Practical applications of public relations techniques with emphasis on writing, messaging, and selecting media channels. Production of materials for all forms of media. Special events, crisis management, and strategic planning. Field and laboratory practice.

  
  • JMS 482A - Fashion Public Relations


    Units: 1

    Prerequisite(s): Credit or concurrent registration in JMS 480 .

    Strategic planning processes applied to problems and opportunities in the fashion industry. Insights from industry insiders. Case study and hands-on work for national clients.

  
  • JMS 489 - Research Methods in Mediated Communication


    Units: 3

    Prerequisite(s): Upper division standing and JMS 200  with grade of C (2.0) or better. Proof of completion of prerequisite(s) required: Copy of transcript.

    Understanding and critically analyzing media reports of public opinion polls and other scientific research. Sampling and inferences to populations. Basic design and measurement issues. Margin of error. Levels of measure.

  
  • JMS 490 - Internship


    Units: 1-3

    Grading Method: Cr/NC

    Prerequisite(s): JMS 420 , JMS 472 , JMS 481 , or JMS 562  with a grade of C (2.0) or better.

    Supervised work at organizations engaged in media-related professional activities under combined direction of practitioners and professors. Maximum Credits: three units.

    Note: Not open to students who have previously received three units of credit in Journalism and Media Studies 490A, 490B, 490C.

  
  • JMS 492 - Creative Uses of Emerging Media


    Units: 3

    Two lectures and one hour of discussion.

    Prerequisite(s): JMS 472 JMS 494 , and either JMS 418 , JMS 428 , LDT 410 , or LDT 432  with a grade of C (2.0) or better in each course. Proof of completion of prerequisite(s) required: Copy of transcript.

    New and often unexpected convergence of media institutions, technology, and content. New economic and social alliances, entrepreneurial opportunities, uses, and effects. Capstone course for media studies majors. Completion of course with a grade of C (2.0) or better required for majors.

  
  • JMS 494 - Media Law and Ethics


    Units: 3

    Prerequisite(s): Upper division standing and JMS 200  with a grade of C (2.0) or better. Proof of completion of prerequisite(s) required: Copy of transcript.

    Importance of freedom of expression. Legal issues and responsibilities of print, broadcast, and online media, and applications to advertising, journalism, and public relations. Ethical dilemmas encountered by media professionals and communication specialists, including challenges posed by global technologies.

  
  • JMS 495 - Advanced Topics in Media Writing and Skills


    Units: 3

    One lecture and four hours of activity.

    Prerequisite(s): JMS 310W  with a grade of C (2.0) or better. Proof of completion of prerequisite(s) required: Copy of transcript.

    Specialized topics in media writing and skills. May be repeated with new content. Maximum Credits: six units.

  
  • JMS 496 - Experimental Topics


    Units: 1-3

    Prerequisite(s): Upper division standing and consent of instructor.

    Selected topics. May be repeated with new content.

    Note: See Class Schedule for specific content. Limit of nine units of any combination of 296, 496, 596 courses applicable to a bachelor’s degree.

  
  • JMS 499 - Special Study


    Units: 1-3

    Prerequisite(s): Upper division standing and consent of instructor.

    Individual study or project, normally in a research area selected by the student. Maximum Credits: three units.

  
  • JMS 506 - Advertising and Society


    Units: 3

    Prerequisite(s): Upper division or graduate standing.

    Theoretical and philosophical analysis of advertising in modern society.

  
  • JMS 515 - Media Entrepreneurship and Intrapreneurship


    Units: 3

    Prerequisite(s): JMS 300 , JMS 408 , JMS 460 , JMS 480 , or graduate standing.

    Models of media creation, innovation, ownership, and sustainability in the digital age. Critical thinking and problem solving skills required for designing, producing, and implementing an entrepreneurial or intrapreneurial project in a media industry.

  
  • JMS 525 - News and Social Media


    Units: 3

    Prerequisite(s): JMS 210  with a grade of C (2.0) or better and upper division or graduate standing.

    Culture of connectivity and ecosystem of digital journalism. Best practices with news reporting using digital media tools. Journalistic practices and mass communication theory.

  
  • JMS 527 - Advanced Topics in Journalism


    Units: 3

    Prerequisite(s): JMS 300  with a grade of C (2.0) or better. Admission to journalism major.

    Reading, investigation, and research in a specialized topic in journalism. May be repeated with new content. Maximum Credits: six units.

  
  • JMS 547 - Advanced Topics in Media Studies


    Units: 3

    Prerequisite(s): JMS 408  with a grade of C (2.0) or better. Admission to media studies emphasis, Major Code: 15060.

    Reading, investigation, and research in a specialized topic in media studies. May be repeated with new content. Maximum Credits: six units.

  
  • JMS 550 - Multimedia News Laboratory


    Units: 3

    One lecture and four hours of activity.

    Prerequisite(s): JMS 420 , JMS 430 JMS 494  with a grade of C (2.0) or better in each course. Proof of completion of prerequisite(s) required: Copy of transcript.

    Capstone course using skills and knowledge acquired in critical thinking, writing, reporting, editing, production, and design courses. Preparation of multimedia news content. Field and laboratory experience. Completion of course with a grade of C (2.0) or better is required for majors.

  
  • JMS 552 - Media in Country/Region X


    Units: 3

    Prerequisite(s): JMS 200 , JMS 210 , or graduate standing.

    Media’s impact on arts, business, government, law, and sports in country/region X. Similarities and differences of traditional and social media in country/region X compared to the United States. Guest speakers, lectures, and visits to media organizations in country/region X.

    Note: See Class Schedule for specific content.

  
  • JMS 560 - Advertising Research


    Units: 3

    Prerequisite(s): JMS 310W , JMS 460 , JMS 462  with a grade of C (2.0) or better in each course. Admission to advertising emphasis, Major Code: 06041. Proof of completion of prerequisite(s) required: Copy of transcript.

    Planning, evaluation, analysis of qualitative and quantitative research across traditional, digital, and social platforms. Ethics, sampling, experimentation, data analysis, segmentation, brand mapping, advertising testing and optimization, social media metrics.

  
  • JMS 562 - Advertising Creative


    Units: 3

    One lecture and four hours of activity.

    Prerequisite(s): JMS 310W , JMS 460 , JMS 462  with a grade of C (2.0) or better in each course. Admission to advertising emphasis, Major Code: 06041. Proof of completion of prerequisite(s) required: Copy of transcript.

    Advertising, applying consumer insights, developing creative strategies, drafting creative briefs. Writing and design of advertising for traditional, digital, social, emerging media platforms. Multimedia laboratory experience.

  
  • JMS 565 - Advertising Campaigns


    Units: 3

    Prerequisite(s): JMS 494 , JMS 560 , JMS 562  with a grade of C (2.0) or better in each course.

    Branding campaigns using traditional, digital, and social media. Strategy for owned, earned, and paid media. Consumer analysis, community definition. Creative development. Media strategy and tactics. Campaign measurement. Completion of course with a grade of C (2.0) or better is required for majors.

  
  • JMS 566 - Advertising Strategy and Digital Analytics Platforms


    Units: 3

    Prerequisite(s): Journalism and Media Studies 460 or 480, and Journalism and Media Studies 560 or 581.

    Strategy creation, implementation, and evaluation using digital analytics platforms. Digital analytics administration, monitoring, analysis, and reporting. Application of digital analytics to consumer advertising optimization.

  
  • JMS 567 - Advanced Topics in Advertising


    Units: 3

    Prerequisite(s): JMS 460  with a grade of C (2.0) or better. Admission to advertising emphasis, Major Code: 06041.

    Reading, investigation, and research in a specialized topic in advertising. May be repeated with new content. Maximum Credits: six units.

  
  • JMS 574 - International Advertising


    Units: 3

    Prerequisite(s): Upper division or graduate standing.

    Comparative cultural, economic, legal, political, and social conditions relevant to international advertising.

  
  • JMS 581 - Applied Research in Public Relations


    Units: 3

    Two lectures and two hours of activity.

    Prerequisite(s): JMS 310W , JMS 480 , JMS 489  with a grade of C (2.0) or better in each course. Admission to public relations emphasis, Major Code: 05992. Proof of completion of prerequisite(s) required: Copy of transcript.

    Qualitative and quantitative methods used in research to plan, track, evaluate public relations and communication practices. Computerized statistical analysis.

  
  • JMS 582 - Seminar in Media and Politics


    Units: 3

    Prerequisite(s): Upper division or graduate standing and JMS 489  or JMS 560  or credit or concurrent registration in Journalism and Media Studies 600B.

    Mass media on domestic, global politics, elections. Theories, concepts, history of media and politics. Impact of digital and social media on political process.

  
  • JMS 585 - Professional Practices in Public Relations


    Units: 3

    Prerequisite(s): JMS 481 JMS 494 , JMS 581  with a grade of C (2.0) or better in each course.

    Cases in public relations management. Theory and practice of issues management. Integration of public relations function in strategic management of corporate, governmental, nonprofit, social, and cultural organizations. Completion of course with a grade of C (2.0) or better is required for majors.

  
  • JMS 590 - Seminar in Crisis Communication in PR Management


    Units: 3

    Prerequisite(s): Upper division or graduate standing.

    Theory, research, practice of crisis communication in public relations; development of crisis management plans; critical examination of classic/contemporary crisis management cases, both domestic and international.

  
  • JMS 591 - Global Technology: Creativity and Innovation in the Digital Age


    Units: 3

    Prerequisite(s): Upper division or graduate standing.

    Economic, social, and political shifts in the global economy as a result of digital communication. Emergence of new national and international media policies to stimulate creativity and innovation as central factors in development.

  
  • JMS 593 - Digital Media and Public Policy


    Units: 3

    Prerequisite(s): JMS 210  or graduate standing.

    Federal, international, local law, and policy that shape the development, operations, structure of corporate offerings, digital media, and personal uses. History and philosophy of digital media regulation. Future trends in digital media.

  
  • JMS 595 - Seminar in Theoretical Approaches to Public Relations


    Units: 3

    Prerequisite(s): JMS 585  with a grade of C (2.0) or better, or graduate standing.

    Diverse theoretical approaches to public relations, including management, rhetorical, critical, relational and marketing approaches. Preparation for independent scholarly research project or master’s thesis.

  
  • JMS 596 - Selected Topics


    Units: 1-3

    Prerequisite(s): Senior standing or above.

    Specialized study in selected topics. May be repeated with new content. Maximum Credits: six units of 596 applicable to a bachelor’s degree.

    Note: See Class Schedule for specific content. Limit of nine units of any combination of 296, 496, 596 courses applicable to a bachelor’s degree. Credit for 596 and 696 applicable to a master’s degree with approval of the graduate adviser.

  
  • JMS 600A - Seminar: Introduction to Graduate Studies in Mass Communication and Media Studies


    Units: 3

    Prerequisite(s): Classified or conditionally classified graduate standing in the School of Journalism and Media Studies.

    Contemporary and emergent mass communication theory. Extensive writing from exercises in bibliographical techniques, database searches, reference works, scholarly journals, and research proposal.

    Note: Required for first semester of graduate work; prerequisite for advancement to candidacy. May not be repeated more than once.

  
  • JMS 600B - Seminar: Research Methods in Mass Communication and Media Studies


    Units: 3

    Prerequisite(s): Classified or conditionally classified graduate standing in the School of Journalism and Media Studies.

    Methods and tools of inquiry in mass communication research. Survey, experimental, content analysis, legal, and historical research methods.

    Note: Required for first semester of graduate work; prerequisite for advancement to candidacy. May not be repeated more than once.

  
  • JMS 602 - Seminar: Military Public Affairs


    Units: 3

    Prerequisite(s): Admission to M.A. program in the School of Journalism and Media Studies.

    Public relations theory, history, ethics, social responsibility, management, law and technology. Current problems and issues in military public affairs.

  
  • JMS 603 - Seminar: Professional Development in Military Public Affairs


    Units: 3

    Prerequisite(s): Admission to M.A. program in the School of Journalism and Media Studies.

    Preparing research findings for external review, using methods that include statistical data analysis. Prepare for professional examination in public relations.

  
  • JMS 619 - Seminar: Qualitative Methods in Mass Media Research


    Units: 3

    Prerequisite(s): Credit or concurrent registration in JMS 600B .

    Analysis and critique of qualitative research methods in media contexts. Design and apply qualitative methods to original research.

  
  • JMS 620 - Seminar: Quantitative Methods in Media Research


    Units: 3

    Prerequisite(s): JMS 600A  and JMS 600B .

    Research, design, computer statistical analysis, and reporting of survey, content analysis, and experimental studies in media contexts.

  
  • JMS 696 - Special Topics


    Units: 1-3

    Prerequisite(s): JMS 600A  and JMS 600B .

    Intensive study in specific areas of journalism and media studies. May be repeated with new content.

    Note: See Class Schedule for specific content. Credit for 596 and 696 applicable to a master’s degree with approval of the graduate adviser.

  
  • JMS 701 - Seminar: Mass Communication Problems


    Units: 3

    Prerequisite(s): JMS 600A  and JMS 600B .

    Reading, investigation, and research concerning current topics in problems of mass media. May be repeated with new content. Maximum Credits: six units.

  
  • JMS 780 - Seminar: Advanced Theory in Public Relations


    Units: 3

    Prerequisite(s): JMS 600A  and JMS 600B .

    Analysis and critique of contemporary public relations theory. Development of scholarly works that explicate concepts or otherwise advance public relations theory.

  
  • JMS 798 - Special Study


    Units: 1-3

    Grading Method: Cr/NC/RP

    Prerequisite(s): JMS 600A  and JMS 600B .

    Contract required. Arranged with graduate coordinator in area of study. Individual study. Maximum Credits: six units applicable to a master’s degree.

  
  • JMS 799A - Thesis or Project


    Units: 3

    Grading Method: Cr/NC/RP

    Prerequisite(s): An officially appointed thesis committee and advancement to candidacy.

    Preparation of a project or thesis for the master’s degree.

  
  • JMS 799B - Thesis or Project Extension


    Units: 0

    Grading Method: Cr/NC

    Prerequisite(s): Prior registration in Thesis or Project 799A with an assigned grade symbol of RP.

    Registration in any semester or term following assignment of RP in Course 799A in which the student expects to use the facilities and resources of the university; also student must be registered in the course when the completed thesis or project is granted final approval.

  
  • JMS 799C - Comprehensive Examination Extension


    Units: 0

    Grading Method: Cr/NC

    Prerequisite(s): Completion or concurrent enrollment in degree program courses.

    Registration required of students whose only requirement is completion of the comprehensive examination for the master’s degree. Registration in 799C limited to two semesters.


Korean

  
  • KOR 101 - Elementary Korean I


    Units: 5 GE

    Language skills to include reading, writing, listening, speaking Korean at elementary level. Basic sentence patterns, useful expressions, basic communication strategies, relationship between language and culture.

    Note: Not open to students with credit in KOR 102 , KOR 201 , KOR 202 , KOR 301 , or a higher-numbered Korean course. Taught in Korean. Native speakers of Korean will not receive credit for taking lower division courses except with advance approval from the department. No credit will be given for lower division courses taken after successfully completing any upper division Korean course taught in Korean. No credit will be given for KOR 101, KOR 102 , KOR 201 , KOR 202 , KOR 301 , and KOR 302  taken out of sequence.

  
  • KOR 102 - Elementary Korean II


    Units: 5 GE

    Prerequisite(s): KOR 101  or two years of high school Korean.

    Continuation of KOR 101 . Elementary-level reading, writing, listening, speaking Korean. Language competence to include sentence patterns, useful expressions, communication strategies.

    Note: Not open to students with credit in KOR 201 , KOR 202 , KOR 301 , or a higher-numbered Korean course. Taught in Korean. Native speakers of Korean will not receive credit for taking lower division courses except with advance approval from the department. No credit will be given for lower division courses taken after successfully completing any upper division Korean course taught in Korean. No credit will be given for KOR 101 , KOR 102, KOR 201 , KOR 202 , KOR 301 , and KOR 302  taken out of sequence.

  
  • KOR 201 - Intermediate Korean I


    Units: 5 GE

    Prerequisite(s): KOR 102  or completion of the third year of high school Korean.

    Acquisition of grammatical patterns of complex sentences. Expansion of vocabulary and phrases in expressing ideas in various settings. All four language skills emphasized with cultural competency.

    Note: Not open to students with credit in KOR 202 , KOR 301 , or a higher-numbered Korean course. Taught in Korean. Native speakers of Korean will not receive credit for taking lower division courses except with advance approval from the department. No credit will be given for lower division courses taken after successfully completing any upper division Korean course taught in Korean. No credit will be given for KOR 101 , KOR 102 , KOR 201, KOR 202 , KOR 301 , and KOR 302  taken out of sequence.

  
  • KOR 202 - Intermediate Korean II


    Units: 5 GE

    Prerequisite(s): KOR 201  or completion of the fourth year of high school Korean.

    Continuation of KOR 201 . Further development of four language skills with emphasis on cultural competency. Complex sentence structures and ability to write short essays. Reading of contemporary work.

    Note: Not open to students with credit in KOR 301  or a higher-numbered Korean course. Taught in Korean. Native speakers of Korean will not receive credit for taking lower division courses except with advance approval from the department. No credit will be given for lower division courses taken after successfully completing any upper division Korean course taught in Korean. No credit will be given for KOR 101 , KOR 102 , KOR 201 , KOR 202, KOR 301 , and KOR 302  taken out of sequence.

  
  • KOR 296 - Experimental Topics


    Units: 1-4

    Selected topics. May be repeated with new content.

    Note: See Class Schedule for specific content. Limit of nine units of any combination of 296, 496, 596 courses applicable to a bachelor’s degree. Taught in Korean. Native speakers of Korean will not receive credit for taking lower division courses except with advance approval from the department. No credit will be given for lower division courses taken after successfully completing any upper division Korean course taught in Korean.

  
  • KOR 301 - Advanced Korean I


    Units: 3 GE

    Prerequisite(s): KOR 202 .

    Spoken and written modern Korean. Acquisition of complex sentences with advanced grammatical patterns. Development of fluency in conversing on a variety of topics in everyday situations.

    Note: Not open to students with credit in KOR 302 . Taught in Korean. No credit will be given for lower division courses taken after successfully completing any upper division Korean course taught in Korean. No credit will be given for KOR 301 and KOR 302  taken out of sequence. No credit will be given for KOR 101 , KOR 102 , KOR 201 , KOR 202 , KOR 301, and KOR 302  taken out of sequence.

  
  • KOR 302 - Advanced Korean II


    Units: 3 GE

    Prerequisite(s): KOR 301 .

    Continuation of KOR 301 . Spoken and written modern Korean. Acquisition of complex sentences with advanced grammatical patterns. Build competency in communicating on a variety of topics in everyday situations.

    Note: Taught in Korean. No credit will be given for lower division courses taken after successfully completing any upper division Korean course taught in Korean. No credit will be given for KOR 301  and KOR 302 taken out of sequence. No credit will be given for KOR 101 , KOR 102 , KOR 201 , KOR 202 , KOR 301 , and KOR 302 taken out of sequence.

  
  • KOR 321 - Korean Civilization


    Units: 3 GE

    Same As: ASIAN 321  
    Prerequisite(s): Upper division standing.

    Development of art, religion, philosophy, political, social institutions through different periods in Korean history. Humanistic dimensions of the Korean mind, traditions, heritage.

    Note: Taught in English. This course satisfies the general education cultural diversity requirement.

  
  • KOR 331 - Business Korean I


    Units: 3

    Prerequisite(s): KOR 202 .

    Language skills to perform basic business in Korean business environment. Learn business etiquette and attain broad understanding of business culture in Korea.

    Note: Taught in Korean. No credit will be given for lower division courses taken after successfully completing any upper division Korean course taught in Korean.

  
  • KOR 430 - Contemporary Korean Culture Through Media


    Units: 3 GE

    Same As: ASIAN 430  
    Prerequisite(s): Upper division standing.

    Contemporary Korean culture and society as reflected in various modes of media (news, drama, film, instructional technology). Korean culture in neighboring countries and beyond. Historical perspective to modern Korean culture.

    Note: Taught in English. This course satisfies the general education cultural diversity requirement.

  
  • KOR 490 - Practicum in Teaching Korean as a Second Language


    Units: 3

    Grading Method: Cr/NC

    Six hours of activity.

    Prerequisite(s): Native or native-like fluency in Korean (through proficiency test) and consent of instructor.

    Supervised experience and practicum in basic methods of teaching Korean, culminating in a written report. Students will be assigned to appropriate class sections within selected Korean language classes as tutors under staff supervision. Maximum Credits: six units.

    Note: Taught in Korean. No credit will be given for lower division courses taken after successfully completing any upper division Korean course taught in Korean.

  
  • KOR 496 - Topics in Korean Studies


    Units: 1-4

    Topics in Korean language, literature, culture, and linguistics. May be repeated with new content. Maximum Credits: eight units.

    Note: See Class Schedule for specific content. Limit of nine units of any combination of 296, 496, 596 courses applicable to a bachelor’s degree. May be taught in English. Taught in Korean. No credit will be given for lower division courses taken after successfully completing any upper division Korean course taught in Korean.

  
  • KOR 499 - Special Study


    Units: 1-3

    Prerequisite(s): KOR 202 .

    Individual study. Maximum Credits: six units.

    Note: Taught in Korean. No credit will be given for lower division courses taken after successfully completing any upper division Korean course taught in Korean.


Language, Culture, and Society

  
  • LCS 300 - Language, Culture, and Society


    Units: 3

    Prerequisite(s): LING 101  and ANTH 102 .

    Language, culture, and society study using anthropology and linguistics. Bilingualism, dialect variation, language endangerment and preservation, language ideology and policy, sexism and racism.

  
  • LCS 483 - Topics in Language, Culture, and Society


    Units: 3

    Prerequisite(s): LCS 300 ANTH 102 , and LING 101 .

    Topics in language, culture, and society such as language and culture in technology, cross-linguistic lexical semantics and culture, conversational analysis and cultural variation, cross-cultural variation in gendered speech, globalization and English. May be repeated with new content. Maximum Credits: six units.

    Note: See Class Schedule for specific content.


Latin American Studies

  
  • LATAM 101 - Introduction to Latin American Studies


    Units: 3 GE

    Introduction to Latin American cultures and peoples from an interdisciplinary perspective.

  
  • LATAM 110 - Elementary Mixtec I


    Units: 4 GE

    Mixtec language and culture. Pronunciation, oral practice, reading, and listening comprehension and essentials of grammar in a communicative context and through task-based activities.

    Note: Not open to students with credit in LATAM 111 . Taught in Mixtec. Native speakers of Mixtec or Zapotec will not receive credit for taking lower division courses in Mixtec or Zapotec except with advance approval from Latin American Studies.

  
  • LATAM 111 - Elementary Mixtec II


    Units: 4 GE

    Prerequisite(s): LATAM 110 .

    Continuation of LATAM 110 . Development of increased proficiency in Mixtec language and culture. Pronunciation, oral practice, listening comprehension, reading and writing, and grammar in a communicative context and through task-based activities.

    Note: Taught in Mixtec. Native speakers of Mixtec or Zapotec will not receive credit for taking lower division courses in Mixtec or Zapotec except with advance approval from Latin American Studies.

  
  • LATAM 120 - Elementary Zapotec I


    Units: 4 GE

    Zapotec language and culture. Pronunciation, oral practice, reading, listening comprehension, and essentials of grammar.

    Note: Taught in Zapotec. Native speakers of Mixtec or Zapotec will not receive credit for taking lower division courses in Mixtec or Zapotec except with advance approval from Latin American Studies.

  
  • LATAM 130 - Elementary Nahuatl I


    Units: 4 GE

    Nahuatl language and Nahua culture and history. Grammar essentials, listening comprehension, oral practice, pronunciation, and reading.

  
  • LATAM 131 - Elementary Nahuatl II


    Units: 4 GE

    Prerequisite(s): LATAM 130  with a grade of C (2.0) or better.

    Nahuatl culture and language. Continued development of comprehension, cultural reflection, grammar, listening, oral practice, pronunciation, reading, and writing in a communicative context and through task-based activities.

  
  • LATAM 210 - Intermediate Mixtec I


    Units: 4 GE

    Prerequisite(s): LATAM 111 .

    Further development of speaking and writing skills, both extended to discourse level and with emphasis on language of everyday life. Integrated approach to learning Mixtec to include awareness and appreciation of the Mixtec culture.

    Note: Taught in Mixtec. Native speakers of Mixtec or Zapotec will not receive credit for taking lower division courses in Mixtec or Zapotec except with advance approval from Latin American Studies.

  
  • LATAM 296 - Experimental Topics


    Units: 1-4

    Selected topics. May be repeated with new content.

    Note: See Class Schedule for specific content. Limit of nine units of any combination of 296, 496, 596 courses applicable to a bachelor’s degree.

  
  • LATAM 306 - Portuguese and Brazilian Cinema and Culture


    Units: 3 GE

    Same As: PORT 306 
    Main movements and productions of Portuguese and Brazilian cinema. Social factors and representations of national identities.

    Note: Taught in English.

  
  • LATAM 307 - Brazilian Music and Culture


    Units: 3 GE

    Same As: PORT 307  
    Prerequisite(s): Upper division standing.

    Brazilian music and culture with emphasis on religious and cultural practices of candomble, capoeira, carnival, and notions of race and class in contemporary Brazilian funk and hip-hop.

    Note: Taught in English. This course satisfies the general education cultural diversity requirement.

  
  • LATAM 310 - Mexican and Chicano Music


    Units: 3 GE

    Same As: CCS 310  
    Music of Mexico and the Southwest including folk dances appropriate for children and adults. Emphasis on the corrido, its history and development in Mexico and the US.

    Note: Course will be taught bilingually. This course satisfies the ethnic studies [ES] requirement.

 

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