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Dec 21, 2024
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2023/2024 University Catalog [ARCHIVED CATALOG]
Marketing, General Marketing, B.S. in Business Administration
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(Major Code: 05091) (SIMS Code: 222771)
A minor is not required with this major.
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Preparation for the Major
(27 units)
These prerequisite courses may not be taken Cr/NC; the minimum grade in each class is C. Additional progress requirements must be met before a student is admitted to an upper division major.
Complete with a grade of C (2.0) or better:
Graduation Writing Assessment Requirement
Completing one of the approved upper division writing courses (W) with a grade of C (2.0) or better. See “Graduation Requirements ” section for a complete listing of requirements.
Major
Students may elect to major in general marketing or to complete the marketing major with a specialization in integrated marketing communications or a specialization in professional selling and sales management.
General Marketing
A grade of C (2.0) average or better is required in the courses stipulated here for the major.
Forty-seven upper division units consisting of
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