B A 649 - Business Analytics

Units: 3

Grading Method: LTR: Letter Graded. The class will be offered for letter grade with no option to take it for Cr/NC

Same As: MIS 649.

Prerequisite(s): B A 642 .

Business analytics techniques for predictive modeling and customer segmentation. Applications include churn management, business experiments, cluster segmentation, and market basket analysis.

Formerly numbered B A 749.
Maximum Credits: 3