May 18, 2024  
2023/2024 University Catalog 
    
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2023/2024 University Catalog [ARCHIVED CATALOG]

P H 748 - Health Services Competitive Strategy and Marketing

Units: 3

Grading Method: LTR: Letter Graded. The class will be offered for letter grade with no option to take it for Cr/NC

Prerequisite(s): P H 644B .

Ways in which healthcare organizations can gain and sustain competitive advantage. Both organization and service level competition and strategies/tactics examined.

Maximum Credits: 3