B A 705 - Marketing Strategy

Units: 2

Grading Method: LTR: Letter Graded. The class will be offered for letter grade with no option to take it for Cr/NC

Development, implementation, and evaluation of marketing strategy and plans. Role of marketing planning, analysis and control; contributions and implications of marketing to corporate strategy. Strategies for attaining competitive advantage. Contemporary marketing planning tools and techniques.

Maximum Credits: 2