Dec 14, 2025  
2023/2024 University Catalog 
    
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2023/2024 University Catalog [ARCHIVED CATALOG]

B A 605 - Managerial Marketing

Units: 2

Grading Method: LTR: Letter Graded. The class will be offered for letter grade with no option to take it for Cr/NC

The marketing function in an organization. Managerial activities of marketing including market analysis, target market selection and design of the organization’s marketing program.

Maximum Credits: 2