Apr 29, 2025  
2023/2024 University Catalog 
    
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2023/2024 University Catalog [ARCHIVED CATALOG]

MKTG 373 - Integrated Marketing Communications

Units: 4

Grading Method: LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC

Prerequisite(s): B A 370  with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.

Communication theory in context of integrating marketing communication tools to include advertising; digital, social, nontraditional media; sales promotion; public relations. Media planning and strategy, budgeting, effectiveness measurement, social/ethical issues, regulation of advertising and promotion.

Maximum Credits: 4