Apr 16, 2024  
2022/2023 University Catalog 
    
2022/2023 University Catalog [ARCHIVED CATALOG]

Marketing, General Marketing, B.S. in Business Administration


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(Major Code: 05091) (SIMS Code: 222771)

A minor is not required with this major.

Preparation for the Major


(27 units)

These prerequisite courses may not be taken Cr/NC; the minimum grade in each class is C. Additional progress requirements must be met before a student is admitted to an upper division major.

Complete with a grade of C (2.0) or better:

Graduation Writing Assessment Requirement


Passing the Writing Placement Assessment with a score of 10 or completing one of the approved upper division writing courses (W) with a grade of C (2.0) or better. See “Graduation Requirements ” section for a complete listing of requirements.

Major


Students may elect to major in general marketing or to complete the marketing major with a specialization in integrated marketing communications or a specialization in professional selling and sales management.

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