Marketing, B.S. in Business Administration

Preparation for the Major

(27 units)

These prerequisite courses may not be taken Cr/NC; the minimum grade in each class is C. Additional progress requirements must be met before a student is admitted to an upper division major.

Complete with a grade of C (2.0) or better:

• ACCTG 201 - Financial Accounting Fundamentals Units: 3
• ACCTG 202 - Managerial Accounting Fundamentals Units: 3
• ECON 101 - Principles of Economics Units: 3
• ECON 102 - Principles of Economics Units: 3
• FIN 240 - Legal Environment of Business Units: 3 (or an approved business law course)
• MIS 180 - Principles of Information Systems Units: 3
• MATH 120 - Calculus for Business Analysis Units: 3 (or an approved calculus course or an approved three-unit finite mathematics course)
• RWS 290 - Business Writing and Rhetoric Units: 3

•  

• STAT 119 - Elementary Statistics for Business Units: 3

• or

• ECON 201 - Statistical Methods Units: 3 But not both.

Graduation Writing Assessment Requirement

Completing one of the approved upper division writing courses (W) with a grade of C (2.0) or better. See “Graduation Requirements ” section for a complete listing of requirements.

Major

Students majoring in Marketing may pursue various career objectives supported by pathways. These pathways include Brand Management, Customer Experience Management, Integrated Marketing Communications, Marketing Analytics and Intelligence, Professional Selling and Sales Leadership, Strategic Marketing Management, or Sustainable Marketing Management. Please visit the Marketing Department Website for specific pathway coursework.

Marketing

A “C” (2.0) average or better is required in the courses stipulated here for the major.

MKTG 492 or MKTG 494 may only be taken after completion of MKTG 371 and either MKTG 470 or MKTG 480.

Forty-six upper division units consisting of

• B A 300 - Ethical Decision Making in Business Units: 1
• MIS 301 - Statistical Analysis for Business Units: 3
• MKTG 305 - Professional Development in Marketing Units: 1
• B A 310 - Foundations of Business in a Global Environment Units: 1
• B A 323 - Fundamentals of Finance Units: 3
• B A 350 - Management and Organizational Behavior Units: 3
• B A 360 - Introduction to Operations and Supply Chain Management Units: 3
• B A 370 - Marketing Units: 3

•  

• MKTG 371 - Consumer Behavior Units: 4

• and

• either

• MKTG 470 - Marketing Research Units: 4

• or

• MKTG 480 - Marketing Analytics Units: 4

•  

• MKTG 492 - Advanced Integrated Marketing Communications Units: 4

• or

• MKTG 494 - Advanced Strategic Marketing Units: 4