Sep 29, 2023  
2023/2024 University Catalog 
2023/2024 University Catalog


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OFFICE: Student Services East 3356
TELEPHONE: 619-594-5317 / FAX: 619-594-3272

A Member of the AACSB International-The Association to Advance Collegiate Schools of Business.


Chair: Honea, Heather L., Associate Professor of Marketing (B.S., University of California, San Diego; M.S., Ph.D., University of California, Berkeley

Tenured and Tenure-Track Faculty:

Belch, George E., Professor of Marketing (B.S., The Pennsylvania State University; M.S., University of Colorado; Ph.D., University of California, Los Angeles

Castro, Iana A., Professor of Marketing (B.A., University of Central Florida; M.B.A., Purdue University; Ph.D., Arizona State University)

Dimofte, Claudiu V., Professor of Marketing (B.S., West University of Timisoara, Romania; M.B.A., University of South Carolina; Ph.D., University of Washington)

Peter, Paula C., Professor of Marketing (B.S., Swiss Italian University, Switzerland; M.S., Ph.D., Virginia Polytechnic Institute and State University)

Baker, Andrew M., Associate Professor of Marketing (B.S., M.B.A., Oakland University; Ph.D., Georgia State University)

Cornelis, Erlinde, Associate Professor of Marketing (B.A., M.S., Ph.D., Ghent University, Belgium)

Gonzalez, Gabriel R., Associate Professor of Marketing (B.S., California State Polytechnic University; M.B.A., Claremont Graduate University; Ph.D., Arizona State University)

Miles, Morgan A., Associate Professor of Marketing (B.S., Bowling Green State University; M.A., University of Kentucky; Ph.D., Indiana University)

Umashankar, Nita, Associate Professor of Marketing (B.S., University of Arizona; M.S., Ph.D., University of Texas, Austin)

Pourmasoudi, Moshen, Assistant Professor of Marketing (B.S., Iran University of Science & Technology, Iran; M.S., University of Tehran, Iran; Ph.D., University of Houston)

Sharma, Eesha, Assistant Professor of Marketing (B.S., New York University; M.Phil., New York University; Ph.D. New York University)

Yao, Yao, Assistant Professor of Marketing (B.A., Southwestern University of Finance and Economics, China; M.A., Renmin University of China; Ph.D. University of Southern California)


Ehrich, Kristine R., Ph.D., Marketing

Gaffen, Steven, M.B.A., Marketing

Olson, Lois Bitner, M.S., Marketing


Baker, William E., Ph.D., 2001-2010, Professor of Marketing

Darley, Richard D., Ph.D., 1961-1980, Professor of Marketing

Haas, Robert W., Ph.D., 1967-1997, Professor of Marketing

Hale, E. Alan, Ph.D., 1957-1987, Professor of Marketing

Kartalija, Michael A., Ph.D., 1976-2013, Professor of Marketing

Krentler, Kathleen A., D.B.A., 1981-2014, Director of Assessment, College of Business Administration; Professor of Marketing

McFall, John B., Ph.D., 1966-1985, Professor of Marketing

Saghafi, Massoud, Ph.D., 1987-2021, Professor of Marketing

Sciglimpaglia, Don, Ph.D., 1977-2009, Professor of Marketing

Tyagi, Pradeep K., Ph.D., 1982-2012, Professor of Marketing

Vanier, Dinoo T., Ph.D., 1970-1998, Professor of Marketing

Wotruba, Thomas R., Ph.D., 1962-2000, Professor of Marketing

Undergraduate Information

The Major

Marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” (American Marketing Association, 2013.) The marketing major focuses on how products/services and brands are developed, distributed, priced, promoted, and sold. This process requires an understanding of buyer and seller behavior within the context of the overall business environment. Attention is given to challenges and opportunities of global markets and the development of marketing programs for various regions and/or countries. Marketing is an interesting, complex, creative, fast-paced, and dynamic business activity. Marketers and sales professionals are involved in the development, launch, marketing, and sales process for products and services designed to satisfy consumer needs. They identify target markets for products and services as well as decide how to price them, where they will be distributed, and how to communicate and build relationships with customers. All of these decisions are made within a complex and dynamic cultural, economic, political, social, ecological, and technological environment. Students are provided perspectives on optimizing and supporting consumer well-being. The role of marketing and sales as business processes that address sustainability and positive social impact are integrated into the curriculum.

Students majoring in marketing can choose the general marketing major or they can select a specialization in Integrated Marketing Communications or Professional Selling and Sales Management. Marketing is an essential part of every business as well as not-for-profit organization which means there are many employment opportunities for marketing graduates. Some of the more common career opportunities include sales and sales management, brand management, marketing research, market analyst, retailing, advertising, digital and social media, media planning and buying, and positions in advertising and marketing communications agencies as account planners or account executives.

Statement on Computers

Before enrolling in upper division courses in the Fowler College of Business, students must be competent in the operation of personal computers, including word processing and spreadsheets. Business students are strongly encouraged to have their own computers capable of running word processing, spreadsheet, presentation, e-mail, and Internet applications such as those found in packages sold by major software publishers. Availability of on-campus computing resources can be limited due to increasing demand across the University.

Retention Policy

The Fowler College of Business expects that all business students will make reasonable academic progress towards the degree. Business premajors who have earned 60 units but have less than a 2.9 may be removed from the premajors and placed in undeclared. Upper division business majors earning less than a 2.0 average in their major GPA for two consecutive semesters may be removed from business and placed in undeclared.

Transfer Credit

Lower Division: Courses clearly equivalent in scope and content to San Diego State University courses required for minors or as preparation for all business majors will be accepted from regionally accredited United States institutions and from foreign institutions recognized by San Diego State University and the Fowler College of Business.

Upper Division: It is the policy of the San Diego State University Fowler College of Business to accept upper division transfer credits where (a) the course content, requirements, and level are equivalent to San Diego State University courses and (b) where the course was taught in an AACSB International-The Association to Advance Collegiate Schools of Business accredited program. Exceptions require thorough documentation evidencing the above standards.

Impacted Program

The majors in the Department of Marketing are impacted. Before enrolling in any upper division courses in business administration, students must advance to an upper division business major and obtain a business major code. To be admitted to an upper division business major (accounting, finance, financial services, real estate, information systems, management, or marketing), students must meet the following criteria:

  1. Complete with a grade of C (2.0) or better: ACCTG 201 , ACCTG 202 ; ECON 101 , ECON 102 ; FIN 240  (or an approved business law course); MIS 180 ; MATH 120  (or an approved calculus course or an approved three-unit finite mathematics course); RWS 290  (RWS 290  is not required for the accounting major); and either STAT 119  or ECON 201 . These courses cannot be taken for credit/no credit (Cr/ NC);
  2. Complete a minimum of 60 transferable semester units;
  3. Have a cumulative GPA of 2.9.

Students who meet all requirements except the GPA may request to be placed on the waiting list. While all spaces are usually filled by eligible students, if there is room in the program after all the fully-qualified students have been accommodated, students will be admitted from the waiting list in GPA order. Contact the Fowler Center for Student Success, 619-594-5828, for more information.

To complete the major, students must fulfill the degree requirements for the major described in the catalog in effect at the time they are accepted into the premajor at SDSU (assuming continuous enrollment).

Major Academic Plans (MAPs)

Visit for the recommended courses needed to fulfill your major requirements. The MAPs website was created to help students navigate the course requirements for their majors and to identify which General Education course will also fulfill a major preparation course requirement.


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