Oct 06, 2024  
2023/2024 University Catalog 
    
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2023/2024 University Catalog [ARCHIVED CATALOG]

MKTG 376 - Global Marketing Strategy

Units: 4

Grading Method: LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC

Prerequisite(s): B A 370  with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.

International marketing concepts. Assessing organization internationalization potential, external environmental analysis for global market segmentation, target country market selection, entry strategies, international product, pricing decisions, analysis of international distribution systems, developing international advertising and promotion programs.

Maximum Credits: 4