May 02, 2024  
2022/2023 University Catalog 
    
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2022/2023 University Catalog [ARCHIVED CATALOG]

B A 649 - Business Analytics

Units: 3

Same As: MIS 649 .
Only offered at: SDSU San Diego

Prerequisite(s): B A 642 . 

Business analytics techniques for predictive modeling and customer segmentation. Applications include churn management, business experiments, cluster segmentation, and market basket analysis. Formerly numbered B A 749.