Jul 19, 2024  
2022/2023 University Catalog 
    
2022/2023 University Catalog [ARCHIVED CATALOG]

MKTG 769 - Seminar in International Marketing


Units: 3

Prerequisite(s): B A 627 .

The impact of cultural, social, political, economic, and other environmental variables on international marketing systems and the decision-making process of multinational marketing operations.