Dec 26, 2024  
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2022/2023 University Catalog [ARCHIVED CATALOG]

COMM 492 - Persuasion

Units: 3

Prerequisite(s): COMM 300  and COMM 350 . Admission to a major or minor in the School of Communication.

Key variables and theories in the persuasion process; persuasive sources, messages, receiver variables, propaganda, brainwashing, cognitive, behavioral, and social theories of persuasion.