B A 370 - Marketing

Units: 3

Prerequisite(s): Approved upper division business major, business minor, or another major approved by the Fowler College of Business. Proof of completion of prerequisite(s) required: Copy of transcript.

Function of marketing in organizations and society. Strategic marketing planning in domestic and global settings to include marketing concepts, consumer behavior, market research, product planning, pricing, distribution, promotion, and influence of the external environment on marketing decisions. Formerly numbered Marketing 370.