Apr 20, 2024  
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2021/2022 University Catalog [ARCHIVED CATALOG]

P H 863 - Advanced Communication Technology as Applied to Health Behavioral Interventions

Units: 3

Prerequisite(s): P H 663 , admission to the doctoral program, and consent of instructor.

Health communication theory and social marketing practice as applied to public health behavior change. Audience segmentation, formative research channel selection, and message development applied to chronic and infectious disease prevention.